“Success results from a fusion of people, knowledge and technology. And in my experience, knowledge is mostly based on experience.”
DON MACLEOD – President
This is a collection of all the things we do, believe and aspire to be. Plus relevant news about Optima.
If personal and business success really does flow from the positive combination of people and experience, this is the place to be. For more than 30 years now, Optima has been the contact centre where success grows.
ALL OUR POSTS
30 Years of Optima!
This year, Optima celebrates 30 years in business. On this fairly momentous anniversary, we don’t want to dwell on our longevity. We prefer to dwell on the longevity of our two most important relationships...
Our Tree of Diversity
Diversity is not a new idea at Optima. It's something we grew into, almost the way a tree grows. When we began in 1992, our recruiting philosophy was simply that we would be an Equal Opportunity Employer...
Making B2B Marketing More Human
As technology and automation in B2B marketing grows, there are increasing calls to make B2B marketing more human. As we like to say at Optima, ‘B2B is B2P', where P is (obviously) people...