Thought

NEWS, POSTS & TESTIMONIALS

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Optima has more than 30 years of continuity and growth. Continuity in client relationships and in our staff. We believe this is unique in the contact center business. Let us show you what this continuity means for you.”

DON MACLEOD – President

This is a collection of all the things we do, believe and aspire to be. Plus relevant news about Optima.

If personal and business success really does flow from the positive combination of people and experience, this is the place to be. For more than 30 years now, Optima has been the contact center where success grows.

Tenure as an Asset

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Aug 5, 2026

Agent tenure and long client relationships create accumulated knowledge that strengthens operational continuity in complex and regulated customer service...

30 Years of Optima!

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Mar 23, 2022

This year, Optima celebrates 30 years in business. On this fairly momentous anniversary, we don’t want to dwell on our longevity. We prefer to dwell on the longevity of our two most important relationships...

Our Tree of Diversity

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Mar 21, 2022

Diversity is not a new idea at Optima. It's something we grew into, almost the way a tree grows. When we began in 1992, our recruiting philosophy was simply that we would be an Equal Opportunity Employer...

ALL OUR POSTS

Making B2B Marketing More Human

Making B2B Marketing More Human

Team Optima2026-08-05T16:40:36-04:00Mar 3, 2022|U News|

As technology and automation in B2B marketing grows, there are increasing calls to make B2B marketing more human. As we like to say at Optima, ‘B2B is B2P', where P is (obviously) people...

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