Night shot with a silhouette of a telescope

Our Company SCOPE


We are a company of talented individuals, who define the scope of our capabilities. Constant focus on the SCOPE of our company values is what creates strong long-term business results for our clients.

Optima began in 1992 as a state-of-the-art boutique contact centre. And now, more than 25 years later, we’re still owned and operated by the same key people. We’re proud to say we’ve grown continuously, meeting our clients’ evolving needs. Today, Optima operates a bilingual network in excess of 500 workstations through three sites in Toronto (ON), Whitby (ON) and Montreal (QC).

As Customer Relationship OptimizationTM experts, we operate as a seamless extension of your organization. We can take over specific parts of your customer contact management process or handle the entire function on a turnkey basis. We specialize in high-involvement purchase decisions and technically complex B2B & B2C product/service categories.
 Specifically, we can:

  • initiate and close sales
  • promote upgrades
  • reduce and recover customer defections
  • manage contract renewals
  • provide seamless multi-channel customer service
Deliver optimum business results through creative program design, quality customer service and value-added servicing for a select group of long-term clients.

Everything we do at Optima has our mission in mind:

  • the way we choose, train & interact with our people
  • program design based on business objectives
  • the way we interact with our clients’ customers
  • the way we interact with our clients

Our mission may be easy to articulate, but its attainment requires everyone at Optima to live by the full SCOPE of Our Values and the principles that govern all that we do.

Optima is PCI compliant and provides bank-class Security for all client data, whether the client is a bank or not. We have successfully been operating at this highest security level for nearly two decades.

Optima’s working relationship with its clients is based on true Collaboration.

Optima’s overall objective is the Optimization of business results for its clients.

At Optima, the client’s brand will always be Protected.

In an industry that is not well-known for Ethics, Optima has always adhered to business and people practices that we believe are right. On occasion, this has meant declining business opportunities. More often, it means that we do things the way our clients would themselves.