This year, Optima celebrates 30 years of continuity and growth. Continuity in client relationships and in our staff that we believe is unique in the contact centre business. Let us show you what this continuity means for you.”
DON MACLEOD – President
Who We Are
In 1992, a small group of experienced call centre professionals decided to launch a new approach to outsourcing in Canada. That vision was defined by our mission statement:
Optima Communications is dedicated to being the best at delivering optimum results through quality customer contact with value-added servicing to a select a group of long-term clients.
Over the years, Optima has developed a reputation for excellence. We have built the most loyal and long-standing group of client relationships in the industry—true to the spirit of our founding mission. Along the way, Optima has grown into a full service omni-channel provider with extensive back office capabilities.
Today we handle millions of customer contacts annually, with a sterling reputation for quality, excellence, and attention to detail. Obviously, solutions for each client vary according to their specific needs. What every client gets is a committed Optima team that builds and maintains optimal relationships from the moment customers or prospects pick up the phone, open a web-chat, or send an email. We continuously build on our success by learning from each day’s customer interaction.
Optima is an out-sourcing service operating exclusively within Canadian borders. We work in both business-to-consumer (B2C) and business-to-business (B2B) categories.
Our Mission
Optima Communications is dedicated to being the best at delivering optimum results
through quality customer contact with value-added servicing
to a select a group of long-term clients.
What We Do
In the simplest terms, we help clients find, connect with, retain, and grow relationships with customers through interactive channels and multiple touch points.
We provide a seamless customer experience while maintaining brand continuity. Behind the knowledgeable content of each interaction is constant appreciation expressed to your customers, and the conscious building of your customer relationship. The end result: we drive profits to your bottom line, while handling the challenges and costs of delivering world-class customer interaction.
Thought
Our collection of news, blog posts, thoughts and ideas, new and not-so-new.
March 2022
30 Years of Optima!
This year, Optima celebrates 30 years in business. On this fairly momentous anniversary, we don’t want to dwell on our longevity. We prefer to dwell on the longevity of our two most important relationships...
Our Tree of Diversity
Diversity is not a new idea at Optima. It's something we grew into, almost the way a tree grows. When we began in 1992, our recruiting philosophy was simply that we would be an Equal Opportunity Employer...
Making B2B Marketing More Human
As technology and automation in B2B marketing grows, there are increasing calls to make B2B marketing more human. As we like to say at Optima, ‘B2B is B2P', where P is (obviously) people...