This year, Optima celebrates 30 years of continuity and growth. Continuity in client relationships and in our staff that we believe is unique in the contact centre business. Let us show you what this continuity means for you.”
DON MACLEOD – President
Who We Are
Optima was born in 1992 as a state-of-the-art boutique contact centre. We’re grown continuously over 30 years through a strategy of developing long and deep relationships with a small list of great clients. We optimize their customer relationships, become an essential partner and grow as they grow.
Today, Optima operates a bilingual and omnichannel network of over 500 workstations, through three sites in Toronto and Whitby, Ontario and Montréal, Québec. In addition, we have several hundred agents currently working from home.
Our Mission
Deliver optimum business results through creative program design,
quality customer service and value-added account servicing
for a select group of long-term clients.
What We Do
In the simplest terms, we optimize your customer relationships.
Acting as a seamless extension of your organization, we can take over specific parts of your customer engagement or handle the entire function on a turnkey basis. Optima is an out-sourcing service operating exclusively within Canadian borders. We work in all major communication channels and in both B2C & B2B categories.
Thought
Our collection of news, blog posts, thoughts and ideas, new and not-so-new.
March 2022
30 Years of Optima!
This year, Optima celebrates 30 years in business. On this fairly momentous anniversary, we don’t want to dwell on our longevity. We prefer to dwell on the longevity of our two most important relationships...
Our Tree of Diversity
Diversity is not a new idea at Optima. It's something we grew into, almost the way a tree grows. When we began in 1992, our recruiting philosophy was simply that we would be an Equal Opportunity Employer...
Making B2B Marketing More Human
As technology and automation in B2B marketing grows, there are increasing calls to make B2B marketing more human. As we like to say at Optima, ‘B2B is B2P', where P is (obviously) people...